Partnership is a win-win for Pitt fans, Clearview, and community membersPitt Athletics and JMI Sports are proud to announce a four-year partnership with Clearview Federal Credit Union. Clearview has been named “the Official Credit Union of the Pitt Panthers” and the presenting sponsor of the Jr. Panthers Kids Club.
Clearview will receive in-venue exclusivity in the credit union category at all Pitt Athletics facilities, and is the presenting sponsor of the 50/50 raffle at Pitt football and men’s basketball games, which was newly implemented in 2019-20. The partnership includes field level branding at Heinz Field, in-venue LED signage and videoboard features at all home football and basketball games, signage at the newly designated Clearview Federal Credit Union Staff and Media Entrance to the Petersen Events Center, radio advertising over the Pitt Panthers Radio Network, and logo inclusion on all materials and promotions related to the Jr. Panthers Kids Club.
"Clearview Federal Credit Union has deep roots in the Pittsburgh community, so this partnership is a natural fit for us,” said Laila Brock, Vice President of Sponsorship Sales & Operations for Pitt Sports Marketing. “We are thrilled to partner with Clearview as the Official Credit Union of the Pitt Panthers."
Clearview has a strong leadership in the financial sector and a proud commitment to the Greater Pittsburgh Region. Each year, Clearview continues to support community organizations in the Pittsburgh region through volunteer hours, donations, and collection drives for various causes and steps up in times of need and crisis to help those in need. Additionally, this partnership will allow Pitt fans, students, alumni, and friends to benefit from the innovative banking, service to the community, and commitment to excellence that Clearview offers to its members.
“Clearview Federal Credit Union’s commitment to assisting families navigate through difficult financial times has never been more important,” said Heather Lyke, Director of Athletics. “Their concern and care for the community are among the reasons why we are excited to partner with them. We look forward to working with Clearview Federal Credit Union to enhance the Jr. Panthers Kids Club and 50/50 raffle.”
“As the largest credit union in Southwestern PA, and with our deep commitment to the Pittsburgh region, we are pleased to partner with Pitt Athletics and JMI Sports. This collaboration is a natural extension of our ingrained dedication to our area’s communities, students, athletes, fans, alumni, and supporters of Pitt Athletics. We are proud to be the Official Credit Union of the Pitt Panthers this season and in seasons to come,” said Ron Celaschi, CEO of Clearview.
About Clearview Federal Credit Union
Clearview Federal Credit Union has been in operation since 1953 and serves over 106,000 members with reported assets valued over $1.4 billion as of July 2020. Membership in Clearview is open to individuals who live, work, worship, volunteer or attend school in the Southwestern Pennsylvania community, which includes Allegheny, Armstrong, Beaver, Butler, Fayette, Greene, Indiana, Lawrence, Washington and Westmoreland counties. Membership is also open to immediate family members of current Clearview members. Visit clearviewfcu.org for more information. Clearview Federal Credit Union is federally insured by the National Credit Union Administration and is an Equal Housing Lender.
About Pitt Athletics
The University of Pittsburgh’s intercollegiate athletics history dates back to 1869, when the university began to field a baseball team. Today, Pitt sponsors 19 varsity sports—nine men’s teams and 10 women’s programs—with more than 475 student-athletes vying for conference, regional and national honors. All varsity sports teams compete as members of the Atlantic Coast Conference (ACC), with the exception of gymnastics, which competes in the East Atlantic Gymnastics League (EAGL). The Panthers’ rich athletics history includes national championships in football (nine) and basketball (two). Pitt also boasts Olympic gold-medal performances in track, and silver and bronze medals in diving and basketball.
About JMI Sports
JMI Sports is a full-service collegiate marketing firm providing the highest quality management of athletics multimedia rights, working hand-in-hand with each partner in the pursuit of their success. The company serves to maximize each clients’ economic potential through customized marketing and branding initiatives. JMI Sports manages an impressive list of signature partnerships including the University of Kentucky, Rupp Arena at Central Bank Center, Clemson University, the University of Pennsylvania, the University of Pittsburgh, Harvard University, and joint-venture properties of the University of Georgia and Columbia University (with Learfield IMG College), and University of Notre Dame (with Legends). JMI Sports also represents several high-profile conferences including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Southern Conference and the Patriot League. Additionally, JMI Sports holds Total Campus Marketing rights in partnership with the University of Kentucky and Clemson University. Founded in 2006 by Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres, JMI Sports is also a highly regarded project manager for the development of collegiate and professional sports facilities.