Clearview Federal Credit Union announces enhanced leadership team

Media Contact:  
Erin Forrester
Director, PR & Community Engagement
Clearview Federal Credit Union
[email protected]

Clearview focuses on digital initiatives, member experience

Pittsburgh, PA, July 20, 2020, (… Clearview Federal Credit Union introduced an enhanced leadership team to direct the digital and member experience strategy to further meet the needs of its growing membership and those in Southwestern Pennsylvania. As Pittsburgh’s largest credit union, Clearview has seen significant growth in assets and members in the past five years and continues to expand its footprint. This growth has also included industry-leading technological advances and a shift in the experience members want most as part of the ever-evolving consumer journey.

These promotions support Clearview’s changing business model and will further position them to best serve the needs of its members and the community.
  • Lisa Florian, SVP – Digital Strategy & Marketing
  • Bill Snider, VP – Digital Strategy & Marketing
  • Janet Preteroti, VP – Member Experience
  • Kris Knecht, AVP – Sales & Training
  • Rich Cefalo, AVP – Member Business Services
  • Wendy Smith, AVP – Payment Systems

Clearview President and CEO Ron Celaschi said of the new direction, “We continue to embrace technology and initiatives that allow us to better connect with our members spanning a number of channels. To do this successfully as an organization, it can’t just be part of someone’s job, it requires extreme focus and a change in mindset. The enhanced structure and commitment of our entire team will help Clearview advance its member experience culture coupled with providing an industry-leading digital experience all to realize our vision of helping people to enjoy a better life.”

About Clearview Federal Credit Union
Clearview Federal Credit Union has been in operation since 1953 and serves over 105,000 members with reported assets valued over $1.4 billion as of June 2020. Membership in Clearview is open to individuals who live, work, worship, volunteer or attend school in the Southwestern Pennsylvania community, which includes Allegheny, Armstrong, Beaver, Butler, Fayette, Greene, Indiana, Lawrence, Washington and Westmoreland counties. Membership is also open to immediate family members of current Clearview members. Visit for more information. Clearview Federal Credit Union is federally insured by the National Credit Union Administration and is an Equal Housing Lender.